Raúl Peralba 2019-01-23T09:22:48+00:00

Raúl Peralba

2017– Presidente y Socio Fundador Tourism Innovation Lab Europe

2001– Presidente y Socio Fundador, Positioning Systems, primera boutique de consultoría en UE, especializada en Positioning & Branding.

1990-Socio y Cofundador Trout&Partners Worldwide Pioneers in Positioning.

Desde 1987 ha dirigido proyectos para grandes y pequeñas empresas e instituciones de distintos sectores en España, Unión Europea, Argentina, Colombia, Costa Rica, China, EE.UU., Holanda, Panamá, Polonia.
Coautor de todos los libros de Jack Trout (1935-2017) en Español. Ganador del XII Premio Ensayo 2009 del Círculo de Empresarios de Madrid, La imagen exterior de España y su competitividad. Autor de El posicionamiento de la Marca España (Pirámide-2010). y El Principio KICS (Keep It Competitive, Stupid) (Empresa Activa, 2012) Grandes Marcas de España (Foro de Marcas Renombradas Españolas)

Comprobada experiencia internacional en Place Positioning & Branding

Dr. en CC EE, Ingeniero Industrial, MBA y PADE.
Profesor y ponente en escuelas de negocios y foros internacionales en Europa y Latinoamérica.

2017– President and Founding Partner Tourism Innovation Lab Europe

2001– President and Founding Partner, Positioning Systems, the first consulting boutique in the EU specializing in Positioning & Branding Strategy.

1990– Partner and Co-Founder Trout & Partners Worldwide Pioneers in Positioning.

Since 1987 he has managed projects for large and small companies and institutions from different sectors in Spain, European Union, Argentina, Colombia, Costa Rica, China, USA, Holland, Panama, Poland.

Co-author of all Jack Trout (1935-2017) books in Spanish. Winner of the XII Prize Essay 2009 of the Circle of Businessmen of Madrid, The external image of Spain and its competitiveness. Author of The Positioning of the Spain Brand (Pirámide-2010). and The KICS Principle (Keep It Competitive, Stupid) (Empresa Activa, 2012) Leading Brands of Spain (Forum of Renowned Spanish Brands).

Proven International experience in Place Positioning & Branding

Dr. in Economics, Industrial Engineer, MBA and PADE. Professor and speaker at business schools and international forums in Europe and LATAM